Privacy policy

We only collect what we need to deliver your order and keep in touch if you ask us to. We never sell your data.

Who we are

This online store is operated by DRIFT, a clothing brand based in Faisalabad, Pakistan. In this policy, “we” and “us” mean DRIFT. You can contact us on WhatsApp at +92 371 1322476.

What we collect

Order details: your name, mobile number, email address, delivery address, the items you buy and any notes you add at checkout.
Newsletter: your email address, if you choose to join.
Messages: anything you send us on WhatsApp, email or social media.
Basic technical data: like any website, our store platform records standard information such as IP address and browser type to keep the site secure and working, and uses cookies to keep your cart and measure our ads.

We don't collect or store card details. If you pay online by bank transfer or Easypaisa, we only see the payment screenshot you send us and the details on our own account statement. Card payments through our licensed payment partner, Safepay, are coming soon. They'll be handled on Safepay's secure page under their own security standards (PCI DSS).

How we use it

To process, confirm, deliver and support your orders, including calling or messaging you to confirm Cash on Delivery orders.
To handle exchanges, returns and refunds.
To send you news about drops and offers, only if you subscribed. Every email includes a way to unsubscribe.
To prevent fraud and fake orders, and to improve our website and products.

Who we share it with

We share only what's needed, with services that help us run the store:

Courier partners (such as Digi Dokaan): your name, phone, address and the amount to collect, to deliver your order.
Payment partner (Safepay, coming soon), for card payments: the amount, your order number and the details you enter on their secure payment page.
Shopify, the platform that hosts our online store, processes order and customer data on our behalf.
Advertising partners (Meta and Google), only to measure our ads, using cookies as described above.
Authorities, only if required by Pakistani law.

We never sell or rent your personal information.

How long we keep it

We keep order records for as long as needed for accounting, tax and customer support, typically up to 5 years. Newsletter emails are kept until you unsubscribe.

Your choices

Ask us what information we hold about you, or ask us to correct it.
Ask us to delete your information, unless we need to keep it for legal or accounting reasons.
Unsubscribe from marketing emails at any time.

To make a request, message us on WhatsApp from the number you used to order.